Today, if you think to promote your business world widely the first thing strikes in your mind is to use online platform or go with digital marketing solution. For every business, marketing is one of the most important activity which helps in effectively and efficiently showcasing products in front of the targeted audience and convince them to avail your services.
In this technology driven world, marketing becomes digitalize and best known as Digital Marketing. People are widely using Digital Marketing techniques but still we find that many of them don’t familiar with the meaning and functioning of digital marketing.Thus, they are not able to effectively implement these techniques. Let’s first discuss the meaning of Digital Marketing.
What is Digital Marketing?
Digital marketing refers to the process of promoting brands and products using different electronic media like mobile phone over the Internet. At Ascent iQ, we have a team of highly qualified and experienced digital marketing professionals who effectively present your brand and products to the target audiences and gain their attention. Our aim is to promote your brand worldwide so that more people visit to your company’s website and connect to you. In Digital Marketing, digital media plays an important role as it refers to the digitalized content transmitted over the Internet. Some of the examples of digital media are digital images, digital video, digital audio, video games, web pages and websites etc.
Our Digital Marketing Services are given as follow:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing.
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Our digital marketing process includes the following activities
- Visibility : In this step, we enhance the visibility of client’s website by effectively placing website content (like blog, articles on various offline and online channels, banner ads etc.) and information so that huge traffic can be generated and easy reach of customers.
- Reaching to the Targeted Audience : The main objective of our digital marketing services is to be in easy reach of the targeted audience and indirectly convince them to avail our services.
- Engagement : Here, we engage the targeted audience on your company website by presenting meaningful information about your products and services.
- Lead Generation : After engaging targeted audience, we start generating leads for your website. Leads are categorized into types of people, one who only visit the website and another who visit and interested on availing your services.
- Measurement : At this step, we provide complete details about the services we provided and also the success ratio or conversion ratio. Thus, anyone can easily measure our digital marketing services and their outcomes.
- Retention : This is the last step of our digital marketing services where we efforts hard to get same customer back to your website, surf it and buying you services. This can be done by sending emailers and emails to update them about our new launches and services.
Benefits of our Digital Marketing Services
- Highly visible solution
- Great customer engagement activities
- Easy global reach
- Cost effective solution
- Highly Trackable and Measurable results
- Huge website traffic
- Large number of targeted audiences
- Higher Conversion Rate